MRI Casino Marketing Blog
Holy Data Integrity, Batman!
Last week saw the passing of actor Adam West. After the announcement, the social media universe was posting and reminiscing about West’s Batman TV series, which originally aired on ABC between 1966 and 1968.
Now, I’m not old enough to have watched the show’s first-run, but in my neighborhood playtime ceased for 30 minutes when the reruns aired after school. After every show, a pack of young boys, donning their pillowcase capes, would run through the streets in search of fictional crime — inspired by what they’d just watched on their TV screens.
The show remained just as endearing when we got older — even after we discovered just how camp it was. For many of us, the original Batman TV series brought the comic books to life.
Now don’t get me wrong: ALL superheroes are cool. But most are either aliens or people who’ve been given superpowers by science or the supernatural. Batman was different. He was human. He was driven by the desire to help people, but he had to be extremely disciplined at all times.
To make up for his lack of superpowers, Batman needed to rely on his analytical mind, superior intelligence and a utility belt full of sophisticated toys.
“Where does he get those wonderful toys?” – Jack Nicholson as The Joker in 1989’s Batman.
One such toy was The Batcomputer. We’re so caught up in the latest technology these days that it’s funny to think about a supercomputer featured in a 50-year-old sitcom. And, this wasn’t any ordinary computer. Even then, there was a mobile crime computer.
Batman’s criminal database made his computer a powerful crime-fighting tool. Yes, the “KAPOWS,” “BAMS,” and “THWACKS” were necessary, but the Caped Crusader was most successful when he used his analytical mind to contextualize the data he cultivated.
Casino Data Integrity – That Neon Bat Signal in the Sky!
Casino marketers are responsible for huge amounts of consumer data. Marketing professionals are charged with the responsibility of extrapolating data to see the bigger picture. However, there is also a responsibility to protect that data. After all, Batman wouldn’t have been able to solve all of those crimes had the data he was using fallen into the wrong hands or become obsolete.
Building trust among casino customers involves delivering a message based on accurate and relevant data. Marketers must take all measures necessary to protect the integrity of their data.
But what does this mean in reality? Well, it can be a simple case of protecting data from wrongdoers. Personal information and data on the gambling habits of customers was recently stolen from Cowboy’s Casino in Calgary. Much of the information subsequently appeared online, along with a threat of further action unless measures were taken to protect customer data at the casino.
An anonymous hacker said: “The computer security at Cowboys Casino was non-existent and all data was ripe for the taking. We asked Cowboy’s Casino to fix the gaping holes in their system, but our request was ignored for over a year.”
This certainly wouldn’t have happened on Batman’s watch.
Data integrity means a lot more than protection from theft and hackers; it involves the maintenance of data, and ensuring customer information is always accurate, consistent and relevant. Only data that is both protected and continually maintained can be used to build casino customer loyalty and trust.
As casino marketers you need to fight equally as hard to protect customer information. As long as the data feeding into your marketing strategies is kept safe and accurate, you should be able to promote player empowerment and foster close customer relationships built on trust.
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